FAMOUS PAST WORDS
FILM + INTEGRATED
•
FILM + INTEGRATED •
OOH
•
OOH •
Suzuki. For Fun’s Sake.
Brightly coloured and stupid fun to drive — I wanted our OOH for Suzuki to feel like those toy ads that would run between Saturday morning cartoons. Except better. Suzukis come with batteries.
EXPLAINER
•
EXPLAINER •
Kakadu x Deloitte
Nope, I don’t just do cars. This was a video I penned and produced for Deloitte to promote their work with the Northern Territory in evaluating the economic impact of Kakadu National Park.
It was presented as part of a report to the Australian Parliament.
No biggie.
Actually… kind of a huge, $10 billion biggie.
WEB
•
WEB •
Suzuki. Product Pages.
Back to cars for a minute.
Who really reads webpage copy anyway? Well, if you were looking to buy a Suzuki, the answer is probably you!
Suzuki wanted to update their webpages to tonally match their new, badass, in your face, For Fun’s Sake attitude — and I happily obliged.
As part of their brand facelift, the web copy updates saw test drives increase 34% year on year.
Fun and functional.
DIRECT RESPONSE
•
DIRECT RESPONSE •
Amber. Direct Response.
Amber Electric is a unique energy company.
For starters, they actually give a f*ck about the planet.
Plus they want to help Aussies save money.
By pivoting their marketing strategy to hard-hitting, DTC-style digital content focused on their unique model, I helped decrease cost-per lead by 74% between 2023 and 2024.