Seven out of ten folks who test drive a Suzuki buy a Suzuki. Plus, Aussies would usually book multiple test drives on one day.

So we offered to let folks test drive a Suzuki, to their other test drives. This was promoted on TV, Youtube and across Suzuki’s website.

During the campaign, test drives increased 86% and nine out of ten folks who did a test drive bought a Suzuki.

So I made my own ad wrong. Whoops.