—for the University of Melbourne

A docuseries following 30 talented young artists, responding to secretly famous briefs.

Why? To show kids that no two artistic voices are the same and to find theirs at the University of Melbourne.

The campaign was picked up by the Wall Street Journal, the New York Times and Vogue.

The FFA&M also broke the top 10 for University application preferences after launch.

If I stopped just one kid from becoming a lawyer, it'll all have been worth it.